Roundtable Artist-Pitch to Become a Designer for a Craft Company
After a successful career climbing the corporate ladder in Silicon Valley, marketing high-tech start ups and brands like IBM and Animal Planet, Traci left the corporate world to pursue her passion for art. The year 2011 marks the 10-year anniversary of launching her creative business endeavor treiC designs. Prior to becoming a full-time artist, she worked as a graphic designer, event planner, marketing director, professional cheerleader, elementary art teacher, fashion designer, and web designer—to name just a few positions. Experiences that she gained through these positions, coupled with her innate drive to explore and create without boundaries, are what contribute to her success as a mixed media artist. Her passion for sharing art has led her on a worldwide tour, teaching mixed media workshops in handmade books, art journaling, collage, art marketing, and surface design. Traci is the author of the bestselling book, Collage Unleashed, and is currently working on her next book which will be released January 2012. Her art has been featured in over 15 art/mixed media books and 40 craft magazines, including Somerset Studio, Altered Couture, cloth.paper.scissors, Art Journaling, Art Quilting Studio, Belle Armoire, and Craft. Her column “Creativity Unleashed” was featured in Somerset Studio Magazine. She has been a regular guest on DIY/HGTV Craft Lab. Her creative business includes designing licensed product lines, Collage Pauge adhesive, and {kolLAJ} paper crafts. She has developed business partnerships with numerous craft manufacturers, and has built her online presence solely on her own, designing every aspect of her brand and marketing strategy.
